The brand was applied across various advertising formats as well as on the website: gumilu.org.

To develop the Gumilu Channel brand, a custom lettering process was carried out. Starting with a hand-drawn sketch, a typeface was selected that aligned with the intended design direction. Once selected, the wordmark was crafted by modifying the letters to reflect the forms envisioned in the initial sketch.

The brand combines the logotype with a symbol: a character created by the project’s illustration team, which replaces the dot on the “i” — together forming a unique and distinctive visual identity.

Project by Catalina Millán Scheiding
Character illustrations by Naizu Mauleon Oyarzabal and Alberto Sanchis Gil